Book titles that need more work

Author: Dave Crisp

29 Apr

Just back from a couple of weeks travel – conference and vacation – where I made a note to comment on this book title. I noticed it in an airport bookstore, but had made up my mind not to get pulled in while taking time away. In this case, it was easy to say this one doesn’t need to be read due to it’s rather obvious "how to" subtitle.

The book: Make It Glow: How to Build a Company Reputation for Human Goodness, Flawless Execution, and Being Best-In-Class.

Big surprise. Would that be: consistently work at human goodness, flawless execution and being best in class?

Likely there really is more to say. For instance, how would you work at these things and what would your priorities be in relation to the more typical "make the numbers at all costs" approach to managing? Nevertheless the sense of it being so obvious made it easy to ignore.

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