Diversity Powers Innovation

Author: Dave Crisp

19 Jul

While moderating a panel presentation on Diversity last week, some points really struck home above and beyond some of the issues usually raised. First and foremost, “diversity powers innovation” is becoming clearer and clearer as time moves on. And innovation is the greatest need businesses have going into the an unpredictable future in which dozens of competitors are innovating at a furious pace using the massive amount of information generated by all of us on the Internet to get ideas and ‘how to’ information they can copy.

The most diverse teams come up with the widest range of ideas and offer the wide range of skills needed to implement them. But they are a challenge to manage, so better leadership is required.

What’s clear as well is that a single leader at the top of an organization or function makes an enormous difference. Only when the CEO (or function leader) puts an issue on his or her agenda, talks about it personally and follows its progress, does anything happen. This should be obvious, but like so many “obvious” facts, it is overlooked in a vast number of organizations.

The problem is you can’t talk about and monitor everything at once. You can’t make everything a priority. That confuses people, wears them out and makes them change priorities frequently as each item comes to the fore, so ultimately nothing is actually a priority except keeping your head above water – another “obvious” fact that is constantly ignored.

So what should a leader do? Again it sounds easy, but isn’t – pick the top three or four things and use them to drive results. Diversity today has to be among them because of the need for innovation, let alone that our employees, customers and other stakeholders are now more diverse and will work for, shop with and invest in only those they believe are on the right path (the latter being the good and sufficient reasons normally cited by diversity experts). Of all of these, it is the over-riding need for innovation that will ultimately drive the point home, but that hasn’t struck many organizations yet.

I’ll offer two examples that popped up on my screen recently. First is Antonio Perez talking specifically about how he learned the value of diversity and used it to resurrect Eastman Kodak, a company most of us thought was doomed for lack of it’s recognition that film was a fading commodity: http://bit.ly/9VbSkB and second, Clay Shirky, the media guru, talking about why newspapers have been even slower to recognize and find solutions for their dilemmas with the Internet eating their lunch (or more specifically their subscribers): http://bit.ly/18tDhy.

The more hidden point all this makes is that executives, human as they are themselves, tend to overlook basic human reasons why things are important. We see that diversity is valuable and can contribute, but we set up a ‘program’ for it and expect that will suffice. It won’t because our employees need reminders that matter from a boss that really cares about the issue and about them. We hesitate to make a ‘touchy feely’ item like diversity one of the top three objectives because we can’t quite overcome the feeling that today’s sales or marketing initiatives are more important. The fact is those will get done. done better than any one of us could do alone. if, but only if, we have a diverse and capable team around us. Get the right people in place and keep them motivated, that comes first. Is it something you can see in operation in your organization?

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