Today’s Training Zone (UK) item about pros and cons of blogging (free registration) drew the main opinions - it can be good for marketing, certainly for self-reflection by the writer, but nay-sayers cite their lack of time (and a wide-spread belief that it’s a vanity thing).

The larger question is who reads blogs and do they help? Clearly most of the people writing business blogs intend them to help and most must believe at some level that they do. Vanity undoubtedly drives a lot of short term efforts to get seen on the Internet, but to stick with it year after year, disciplining yourself to write two or three or more times  a week on your subject takes something more than vanity, especially if few ever read or comment on the majority of what’s out there.

Why bother? Of course some derive solid marketing benefits. I doubt that I will. I’m not great at marketing in any forum and see that a more of a by-product of the real question. For me that is… can blogging about leadership really help?

In organizations over the year, my most startling observation is there are so many people talked into leadership roles, for the money, the power, the prestige, the challenges and on and on, who have no training, no real inclination to lead or much knowledge of what its about at least when they start. In some ways perhaps that makes sense because leadership is best learned by doing. But lots of people never learn, which produces pain and misery for vast masses of employees, co-workers and organizations themselves so to speak.

The hopeful fact is that the best approach to leadership is extremely basic, human and easy to follow. Conversation about it can help. For me, I haven’t fully been able to figure out the best way to say it or develop those conversations widely. This medium may work. Only time will tell. It’s a new way to feel that I’m making the effort. As time goes on the results will enhance reflection and perhaps jointly the blogging community will ultimately identify what creates value and how. Right now it’s a bit of the wild west.