Under the heading Management buy-in key to learning, the UK’s widely read Training Zone (free) newsletter reports this (which applies worldwide): Lack of line management buy-in is the key barrier to learning retention, according to 40% of people who responded to a World of Learning on-line poll. The survey also revealed that 37% of the 300 respondents believed that the lack of follow-up further hindered the success of learning retention. Another 25% felt that lack of coaching/mentoring negatively affected the effectiveness of learning and development opportunities. A similar proportion – 24% – felt that lack of learner buy-in was a major issue.

Of course, these are really the same four issues. Buy-in by managers would mean they would follow up their staff’s training with coaching and mentoring thus producing learner buy-in. So how do we get this? The most successful answer is to start at the coaching-leadership end of the chain. If managers work in a culture where they’re expected to coach and they have some experience (and training) in how to do it, it becomes natural for them to be following up regularly with how people are doing. Training is paying attention

When you lead by coaching, you work in a pattern of coaching all the time as the primary way of managing every issue. On daily coaching rounds with staff, you naturally ask, “how’s it going” and hear about their experience at training. You enquire what they plan to do with it – “what they really want” from it and that would lead to mutual objectives that you would be asking about in future conversations. This is far from rocket science as they say.

Experiences employees have, whether in training, attending meetings, conferences internally or externally, working on teams and projects and so forth all are things a great leader keeps up with, asks about and takes an interest in. When follow up is just “the way we always do things here” we have a culture of effective leadership. Questions about “buy-in” just don’t arise. If managers and staff aren’t bought in it’s because they have no mutual interests in what’s going on daily.

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