Punching In Captures HR Principles of Engagement

Author: Dave Crisp

6 Aug

Thanks to the library’s automated waiting list I got an early copy of the new book “Punching In” by writer, Alex Frankel. I can’t recall where I heard about it, but it’s quite an interesting description of his experience testing and observing applying and working as a front line employee at half a dozen top-rated US employers – UPS, Gap, Starbucks, Enterprise Rent-a-Car, the Container store, Apple and applying at others where he wasn’t selected.

This is a chance for senior execs and HR people to hear first hand what it’s like on their front lines or ones that might be very much like theirs. It reaffirms a number of observations that probably ought to be obvious. First, many applicants honestly don’t know what sort of jobs they might fit into and which they won’t. Frankel was impressed that some screening processes correctly judged, but you’d have to say most didn’t.

The overall conclusion he almost gets to is that fit and perceptions are incredibly important. He really Alex Frankel's new book Punching In liked UPS, a job that sounds as if it would kill some people, while he hated (and implies most people might hate) some of the others. What struck me most is the last chapter in which he returns to his UPS experience and becomes positively rhapsodic about it, to the point where he almost toys with the idea of re-joining permanently. It’s particularly interesting to read how he fell in love with them – via experiences before, during and after his time there – and note what a special and unusual time it was (the Christmas rush, when package delivery takes on a special meaning it doesn’t have to the same extent the other 11 months of the year). For some employees it takes quite a complex of coincidences to hook them.

Considering these are all companies with applicants lined up at the door due to their reputations as employers, it’s daunting to see how difficult it is for even top organizations to impress and hold staff and what a combination of factors it would take to make each company irresistible.

In some ways even more impressive is his recognition that each of these companies has true believers among its staff, people who feel about their employer the way he feels about UPS. He notes how the attitudes of these individuals, particularly when they’re in leadershp roles, get close to rubbing off on him despite his own feelings and scepticism. The human factor is in many ways the most powerful influence, potentially outweighing specific policies and culture as I read it. I’m interested in whether others agree.

Coincidentally this week’s Herman Trend newsletter points to yet another study, this time by BlessingWhite, assessing engagement levels (and strongly correlated retention rates) across organizations in UK/Ireland, Asia Pacific and North America. In general considerably fewer than a quarter to a third of employees are actively engaged while nearly 20% may be actively disengaged. This is actually an improvement on results previously quoted in a number of studies, but not by much. There may be a small trend to improvement as the Hay Group’s Bill Cheshire has noted in Canada, but arguably still a long way to go to reach maximum potential, although we have only thin evidence that this might be in the range of 60% (a number estimated by Michael Koscec at Entec Corporation). While it’s overly optimistic to think we could ever expect all employees to be onside with any organization, it’s important to get a clear picture of where we are at in general. Frankel’s book is an interesting personal look at how such figures come about.

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