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	<title>Comments on: What Skills Do You Have?</title>
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	<link>http://www.balance-and-results.com/what-skills-do-you-have.html</link>
	<description>Effectiveness in Human Resources, Leadership and Personal Success Strategies</description>
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		<title>By: Dave Crisp</title>
		<link>http://www.balance-and-results.com/what-skills-do-you-have.html/comment-page-1#comment-8</link>
		<dc:creator>Dave Crisp</dc:creator>
		<pubDate>Tue, 15 May 2007 04:21:13 +0000</pubDate>
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		<description>Thanks again, Craig. I agree that&#039;s probably a good idea and certainly what Richards recommends. I found the idea of a ready-made market of &quot;what do they already come to you for&quot; helpful because I&#039;d been trying to interest people in what I feel I do best beyond that, but have to say I think it will be easier to market to the market that&#039;s already there, which I&#039;d probably been ignoring somewhat.
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		<content:encoded><![CDATA[<p>Thanks again, Craig. I agree that&#8217;s probably a good idea and certainly what Richards recommends. I found the idea of a ready-made market of &#8220;what do they already come to you for&#8221; helpful because I&#8217;d been trying to interest people in what I feel I do best beyond that, but have to say I think it will be easier to market to the market that&#8217;s already there, which I&#8217;d probably been ignoring somewhat.</p>
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		<title>By: Craig Allen</title>
		<link>http://www.balance-and-results.com/what-skills-do-you-have.html/comment-page-1#comment-7</link>
		<dc:creator>Craig Allen</dc:creator>
		<pubDate>Mon, 14 May 2007 21:44:31 +0000</pubDate>
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		<description>Hi Dave,

Richards&#039; four steps seem to capture very well the marketing concept - aligning the desires of the marketplace with the capabilities of the provider of the product.

I agree that &quot;what people come to you for&quot; should be the first step.  Maybe we should also (in balance, of course!) give some weight to &quot;what you consistently try to give others.&quot;  That is the place where the desires that the marketplace has not yet articulated (the &quot;I know it when I see it&quot; solution) can be developed, by the expertise - and leadership - of the service provider.

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		<content:encoded><![CDATA[<p>Hi Dave,</p>
<p>Richards&#8217; four steps seem to capture very well the marketing concept &#8211; aligning the desires of the marketplace with the capabilities of the provider of the product.</p>
<p>I agree that &#8220;what people come to you for&#8221; should be the first step.  Maybe we should also (in balance, of course!) give some weight to &#8220;what you consistently try to give others.&#8221;  That is the place where the desires that the marketplace has not yet articulated (the &#8220;I know it when I see it&#8221; solution) can be developed, by the expertise &#8211; and leadership &#8211; of the service provider.</p>
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