From “old blood and guts” Patton to the newest entrepreneur, the media idolize courage – the sheer guts to initiate an enterprise and take the risks needed to pursue it persistently and make it work – as if it is all personal, all the ‘guts’ of just one individual.

But are we understanding ‘raw courage’ fully with this ‘over the top’ message? Is it all about just pushing ahead ourselves and shouldering all the responsibility of sending the troops out to do our bidding?

I’ve written a few times now about Proust’s ‘seeing the world through new eyes’ and Einstein’s ‘need for a different level of thinking than the one that created the problem.’ Here’s one more. By promoting this ‘manly courage’ model in which theimage sole hero on a white charger rides in with the answers, the media are overlooking the many other ways to solve a problem, including many that are just coming to be understood – like crowd-sourcing, for instance (asking a great many people to make their best guess or toss in their best ideas or pool their thinking in various ways).

As we enter an era in which no one person can come up with all the necessary ideas to survive and thrive in any particular enterprise, we have to shift to a leadership style that calls forth the best ideas from everyone and is willing to try them out – to risk – to put faith in others instead of shouldering all the responsibility oneself.

Maybe the level of courage we need today in leaders isn’t so much the individual hero who risks everything he or she owns in one shot and leads their troops into a new strategy, but the “humble” hero (to borrow a word from Jim Collins’ excellent leadership strategy book, Good to Great) who has the courage to ask for help and will back ideas from subordinates who seem to have a handle on what could work. It takes no less courage to shoulder the responsibility when a subordinate’s idea goes wrong than to face the firing squad when it’s your own failure.

Why do we persist in these military analogies if not for media hype about the rawness of courage required of great CEOs and leaders? In fact, it’s the day to day small decisions to encourage an employee with a potential solution and make it clear you’ll take the blame if need be. Of course, we want those to be carefully thought out, but the risk ultimately isn’t really different.

Are we just missing choosing the ‘lower level’ of risk-thinking because we revere the ‘higher level’ so much that we can’t be seen to do less? Does it have to be our idea for us to feel we’re seen as risk-takers. I fear that’s exactly what stops many bosses from taking risks on subordinates ideas. It doesn’t feel like a risk if you think you can off-load the blame on someone else. Who said ‘no guts, no glory?’ And did they mean there are no ‘guts’ involved in supporting your team’s ideas as if they were your own, without them having to in fact be your own?