10 Dec
I’ve been musing again about why it is so difficult to get managers to understand how HR should work or why they should care. As proven in some very successful organizations it literally multiplies financial and productivity results by more than 3 to 10 times. So what’s the problem?
Then I came on this blog post by Paul Herbert: I Love Forced Rankings. Since Jack Welch has recanted on this theory that the bottom 10% should be identified each year… and then fired… forced rankings have lost favor in most operations. But as this article shows, there are always two or more schools of thought about any given HR practice. Human resources isn’t a cut and dried series of principles that you simply apply. It has to be tailored to your culture and situations.
The problem arises when you recognize that managers and cultures aren’t fixed in stone. Let’s say a company follows Herbert’s advice and institutes forced ranking to help encourage judgments between good and unproductive employees. That information can then be used to reward the good and coach or redevelop the unproductive and that may be the original intent, but as surely as grass is green, some manager will take this the opposite way and punish the unproductive while simply taking the top performers for granted.
Either way, we want managers to reward and react to performance. Many don’t. They simply sail on with the status quo and duck managing performance at all. The hardest hurdle seems to be to get them in general to apply judgment case by case rather than use rule of thumb systems like "let’s use forced ranking" as if this alone would solve the problem. It isn’t the process, it’s the assumptions about it, good or bad, which so many apply without the least bit of understanding about what the impact will be on actual people.
Is it any wonder that senior management has trouble buying into any given HR policy when there are such widely varying interpretations and uses of them? If only the core keys were understood, I believe, that problem could be resolved. The fact it hasn’t been in several millennia suggests it isn’t as easy as I think it should be, though.
2 Responses for "Who Loves Forced Rankings in HR?"
In intent, the forced ranking system (or the “20-70-10 system” and “rank-and-yank system” in Jack Welch/GE terminology) is an excellent method for rewarding top performers and setting specific deadlines for improvement for poor performance. Despite this appeal, the system has several drawbacks.
Most organisations that implement forced ranking systems tend to experience a lot of resentment to the system— especially about the requirement that 10% of the people be ‘purged’ or ‘yanked’ (poor choice of words) out of the organisation every year. The basic idea behind this 10% distribution is that the people here probably don’t fit in the context of the current endeavours of the organisation or have established a pattern of contributing little in the recent past. By forcing an employee into this 10% category, a manager is essentially doing him/her a favour by hinting that the person take up a job that fits better with his/her interests and capabilities, whether in another sub-organisation within the company or in a different company altogether. In practice, though, people in the 10% category are usually terminated automatically only if they have been in the 10% category in two consecutive ranking cycles.
Quite often, the forced ranking system is poorly implemented. Sometimes, the upper-level management simply ‘copy’ the system because they might simply adore Jack Welch and the transformation he brought about at General Electric. Successful implementation of forced ranking requires a thorough organisational culture and a framework of managerial practices. Three of these essential practices are: (1) a great recruiting, mentoring and retaining system that develops a great talent pool to diminish the efforts of losing 10% of the people every year, (2) an active system of performance feedback and recognition that the company’s leaders need to tirelessly advocate, and, (3) a management process that sets clear expectations for the performance of people and ‘measures’ them against these expectations. Without these initiatives in place, the forced ranking system boils down to a mere popularity contest.
Thanks Nagesh, you’ve given a good overview of how forced ranking is supposed to work. The challenge with any program that ‘only works if there’s great recruiting, etc., active performance feedback and clear management expectations’ is that there often isn’t… or at best, it’s spotty.
In my own work I found that if I kept people focused and coached performance, the top ones exceeded my expectations every time… and mostly the less effective would flounder and many dropped out on their own. At both ends I could reward or say goodbye without much effort to specifically identify a top 20% or a bottom 10% at review time. Instead the dropouts occurred as they realized they were falling behind and the exceptional people got interim raises, promotions and perks along the way. Day to day management and leadership, I find, usually beats a ‘program.’
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